Social Media Marketing and Campaigns
- 2015 National NPHIC awards - Gold Medal for Social Media campaign
- 2013 National NPHIC awards - Bronze Medal for Online Training
the right approach
We navigate the ever-changing online environment to choose the right social media strategy for your organization. By developing a strategy to share content through effective public relations and marketing techniques, we can reach the right audience and customers. Social media is where your videos, public relations, and website should be prominently featured to communicate your message to the fullest.
Samples of our Social Media and Digital Marketing Work
Questions and Answers about Social Media
Why should my organization be on social media?
Social media is an excellent way to introduce people to your organization, services and staff. On social media, you can tell your story and start a conversation with the people you want to target most. Best of all, you don't need to spend money communicating with people who aren't in your target audience. That helps the bottom line.
Should I Be on Every Social Network?
Probably not. It may be tempting to jump on every social media platform, but its smarter to pick the ones where you can best reach your target audience. In Alaska, Facebook marketing can be very effective because of the size and geography of the state. Often it can reach Alaskans more effectively and at a lower cost than TV or radio ads.
A key point to remember, is when organizations start a social media account and then do not cultivate it with frequent posting and engagement, it looks bad for the brand and performance on the platform will suffer.
What works on social media?
Video, pictures, graphics, and everything visual that tells a story! We can create videos and imagert that tell your story and bring engagement to your social media.
How do you measure the success of your social media Efforts?
We evaluate social media efforts with several different metrics. Examples consists of:
- Social Media Reach: How many people did your communication reach?
- Social Media Growth: How many new fans and followers did you get?
- Social Media Engagement: Did your engagement with your followers (likes, comments, etc.) increase?
- Website Traffic: Did your website traffic increase because of your posts to social media?
Who will be doing my work? How much of my work will be outsourced?
Very little. We have experience in a wide array of marketing and production skills. We only outsource work if it makes sense for our clients. Check out our bios to see what we can do!
WHO WILL YOU BE WORKING WITH ON A REGULAR BASIS?
Clay and Laura, they are the C and L in C+L Creative. Both have over 20 years experience in communications and marketing. We won't pass you off to an assistant, and when you work with us, you’re getting new teammates! :-)
Need a quote for a social media marketing?
Start the conversation and let us know what you have in mind. Fill out the form below or call 907-227-0187 to get started.